Google plans to spin off, restructure advertising business to fight U.S. antitrust lawsuit

In order to avoid potential antitrust lawsuits for its advertising business, Google has submitted a proposal to the U.S. Justice Department to break up its ad auctions and sales of ads on its own website, but they still belong to parent company Alphabet, the sources said. But some analysts said the US government will not accept this plan.

Google proposed this plan to avoid US antitrust investigation, analysis said it may be rejected

On Friday local time, Paul Gallant, an analyst at Cowen Washington Research Group, said in an investment report that he did not think the U.S. government would accept Google’s proposal,” said Jonathan Kanter, head of antitrust affairs at the Justice Department. Jonathan Kanter) has made it clear that even if Google splits its advertising business into two business units, it has little interest in a settlement.”

Google has said it has no intention of selling or exiting the advertising business, which is highly competitive.

Recently, Google has also faced an antitrust investigation in the United Kingdom. The investigation will revolve around a series of advertising technology services adopted by Google. The United Kingdom said that Google may have distorted competition and illegally favored its own services. At present, many countries and regions have conducted investigations and lawsuits on whether Google advertising is suspected of monopoly.

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