Where to begin?
The first factor to study is the software metadata. If that is your personal software, study the maximum latest key-word updates which have been made first. Any adjustments made to the title, subtitle and key-word fields in the final four weeks may also nevertheless have an effect on scores.
After publishing, you ought to screen the up to buy keyword installs date key phrases carefully to keep away from affecting scores.
Updates from competition may additionally have an effect on your software scores. Keep song of your closest competitor`s updates thru the timeline device to assist find out which key phrases your competition have modified and to screen them.
While it isn’t viable to look which key phrases were up to date on a competitor’s key-word field, it is straightforward to look wherein competition are gaining or dropping the maximum in scores and wherein they will now be rating above rank for unique key phrases and scores through searching on the key-word motion detector.
key-word motion detector
Updates of algorithms
If no adjustments were made to the software’s key-word metadata, the following factor to take into account is whether or not there may be an set of rules update.
Algorithm updates can have an effect on all scores, or most effective a selected subset of key phrases.
Algorithm updates can be made more than one instances a 12 months with out caution approximately whilst and wherein they’re affected.
Using the Keyword Move Detector, it is straightforward to look which key phrases were affected and can want to be up to date. If you’re uncertain if a rating alternate is due to an set of rules update, test the AppTweak set of rules alternate detector on your country.
Newly Released Apps
It’s now no longer simply competition which could have an effect on your app’s key-word rating, however additionally new apps at the keep.
In the App Store, Apple has a tendency to reinforce newly launched apps and video games in class scores (giving new apps appropriate scores) and due to the fact class scores have an effect on downloads, this could additionally translate into key-word scores.
Changes in competitor classes
Changes on your app or competitor’s class may additionally motive key-word scores to alternate as well.
The decided on classes assist Apple’s set of rules to accomplice the content material maximum applicable on your app and the opposite apps maximum applicable to it.
Reviews and Ratings
Reviews and scores can assist display what customers are pronouncing approximately the app. If many customers touch upon the equal functions, Apple may also begin associating apps with key phrases.
Going a step further, it’s far beneficial to look if customers are commenting at the equal characteristic in a bad or high-quality manner, and if there may be an awesome sentiment one manner or the opposite, this will have an effect on scores.
Features
Every key-word has a few characteristic that looks withinside the app keep listings. There isn’t anyt any manner to realize whilst an app can be launched or how it is going to be launched, however understanding whilst it’s far launched can have a considerable effect on impressions, downloads and scores.
Traffic to apps with pick functions may also growth if installs growth, however conversion quotes for unique key phrases with unique functions may additionally growth.
An growth in conversions can enhance scores for the ones key phrases as it tells Apple that humans can accomplice that key-word carefully with that app.
Apps with comparable function
If a number of the motives above do not assist you, searching at comparable apps (rating in opposition to peer comparable apps) earlier than and after a key-word rating alternate may also assist to look if Apple has made adjustments to the way it friends with different apps.
If comparable apps have modified, it’s far viable that Apple is jogging checks and can have re-related to the content material maximum applicable to that app.
Since featured and comparable programs are considered “perspectives traffic”, it isn’t immediately tormented by key-word rating losses and gains.
However, it ought to be investigated whether or not positive key-word scores make a contribution to functions or have an effect on comparable programs that factor to you.